BREVO - Your New Email Marketing Partner

 Brevo was formerly known as SendinBlue. It is a comprehensive SaaS solution that aims at relationship marketing and business growth. In today’s digital age, where building relationships in terms of business is difficult, the applications lay out the perfect platform for email marketing. The cloud-based email marketing tool delivers an array of functionality within the suite. Some of them are as follows:-

●     Marketing automation

●     Email campaigns

●     Transactional emails

●     SMS messages

 

If you also want to conduct effective enterprise email marketing campaigns, you can use this software for premium handling. However, it is important to understand its functions of use, limitations, alternatives, and pricing plans.

 

In this blog post, we are going to discuss what is Brevo and its honest reviews before you start using it.

 

What is Brevo?

 

Brevo has become one of the most popular choice for bulk email service provider. This is because it doesn’t just provide bulk messaging but email and SMS marketing automation as well. The structure of the software is designed to generate automated digital marketing campaigns for any product or brand. With Brevo by side, businesses can do more effective targeting for creating e-mails and sending them to potential customers.

 

Multiple companies around the world rely on Brevo because of its features and ease of use. The platform allows companies to grow their business by allowing them to create automated marketing funnels.

 

The reason more and more people are switching to Brevo is that it provides an all-in-one marketing automation platform. On the contrary, most marketing platforms alternate to Brevo only allow features such as automated email marketing. But Brevo is an all-functional app built to automate email, SMS, and WhatsApp campaigns.

 

With this application, businesses can reach customers interested in their services and lead across many different channels.

 

About Brevo

Founded in 2012, Brevo’s leading global headquarters are located in Paris, France. Along with that, the company also operates from different countries across the world, such as:-

 

●     Seattle

●     United States

●     Noida

●     India

●     Bengaluru

●     India

●     Toronto

●     Canada

●     Berlin

●     Germany

●     Sofia

 

The company was previously known as SendinBlue and was established by two renowned marketers, Armand Thiberge and Kapil Sharma. Over time, Brevo has become a comprehensive digital marketing solution for all businesses. Brevo is a flexible email marketing in India platform with more than 300,000 active users across 160 countries.

 

Note: Brevo helps B2B and B2C businesses, eCommerce retailers, and marketers build consumer relationships.

Features of Brevo


Brevo is packed full of features and striking deals for entrepreneurs. Here are some of its most basic features available with the standard plan.

 

  1. Email Marketing Automation
  2. Landing Pages
  3. Chats Bots and Live Chats
  4. Brevo CRM emails

 

These features are included within the Brevo plans, whereas other companies may charge additional prices for the same.

 

 

1.  Email Marketing Automation

 

Email Marketing Automation is the fundamental feature of Brevo. This is what Brevo is most known for. The company has emerged as one of the most trusted and widely used for company for sending marketing emails to your customers. This is because sending bulk emails may be easy, but making sure they land in the customer’s inbox and not spam is really difficult. Brevo overcomes this complexity by delivering automated emails to inboxes.

 

In the business industry, Brevo has one of the highest email delivery rates. They are rated 4.6 on G2 and 4.5 out of 5 on TrustPilot partly because of this.

2.  Landing Pages

 

Brevo is an email marketing suite that allows the user to create conversion-optimized landing pages. If you are using this tool, you do not need additional software to create landing pages. With Brevo’s solid functionality, you just have to follow the given steps:-

 

●     Choose a template

●     Customize the design

●     Copy the design

●     Hit publish!

 

The best part about creating landing pages with Brevo is that it does not require to have any technical knowledge. To construct your landing page, just use a drag-and-drop page builder.

 

3.  Live Chat & Chat Bots

 

The tools come with a Live Chat option button. The component is visible on all your website pages, allowing you to comprehend any queries your customers might have. In addition to that, Live Chats are helpful for clearing any doubts regarding the purchase process. As you may have noticed, most website visitors tend to leave if their queries go unresolved.

 

That is why many companies add Live Chat functions and Chat Bots for increased engagement. Using Brevo's Live Chat features to respond to customer support is the finest feature of the tool.

4.  Brevo CRM

 

Brevo provides a CRM solution to assist with channel management. On the CRM, you can add all your team members to allow them to track and manage their sales process.

 

If you are not using Brevo CRM, you are missing out on a fantastic way to improve your sales funnel. With this, you can monitor the progress over time and keep an eye on everyone included in your team.

 

 

Pricing of Brevo

 

Brevo provides affordable pricing plans that scale with your company. For the four tools they provide, there are four distinct price tiers. Here is how the pricing plans of the tools go:-

 

1.   Free Plan- Discover Brevo

 

Starts at Rs. 0/month with unlimited contacts

 

Features:-

●     300 emails/day

●     Customizable email templates

●     Drag & drop editor

●     Transactional emails

●     SMS & WhatsApp campaigns

 

2.   Starter- Ideal for growing businesses

 

Starts at ₹1575/month with unlimited contacts

 

Features:-

●     From 20k emails/month

●     No daily sending limit

●     No Brevo logo (add-on)

●     Basic reporting & analytics

●     Email support

 

 

3.   Business Plan- Built for marketing managers and e-commerce pros

 

 

Starts at ₹4075/month with unlimited contacts

 

Features:-

●     A/B testing

●     From 20k emails/month

●     Marketing automation

●     Advanced Statistics

●     Multi-user access

●     Send time optimization

●     Phone support

4.   BrevoPlus- For large organizations with specific needs

 

Starts at a Custom price with unlimited contacts

 

Features:-

●     Enterprise-grade security

●     Advanced integrations

●     Sub-account management

●     Tailored onboarding

●     Personalized support

●     Flexible contract

 

Pros of using Brevo

Here are some advantages of using Brevo for Email Marketing:-

 

  1. Create email funnels that automatically turn your followers into customers and automate your email marketing campaigns.

 

  1. A well-priced set of tools for marketing automation. You may pay twice as much for half as many features on other platforms.

 

  1. One of the few marketing automation platforms with promotional SMS services.

 

  1. Built-in CRM application to assist with channel management.

 

  1. A simple landing page creator that may assist you in creating landing pages quickly.

 

  1. Brevo helps create Facebook ads and manage them with ease.

 

  1. Unlike other platforms, you may have an unlimited amount of contacts in your email list. Some tools cost you according to the size of your email list or limit the number of subscribers you may have on each list.

 

  1. Assistance with A/B testing

 

Cons of using Brevo

 

Here are some disadvantages of using Brevo:-

 

●     The email and landing page design editors aren't sophisticated. However, it's all you'll ever need if you are just starting out or managing a small firm.

 

●     You have to pay extra to get the Brevo branding removed from your campaigns, even if you are on the Starter paid plan.

Conclusion

 

Over time, Brevo has become one of the most popular email marketing tools for businesses. Its functionality, structure, features, and more help businesses send bulk emails at once. The company has now become a leading bulk email service provider in usa. If you are also looking for tools and services for running SMS campaigns, visit the Brevo website from 

 

For more info –

Best Email Marketing Tools

 

 

 

 

 

 

 

 






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